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Communications & Marketing Manager - The Rubin Museum of Art

Communications & Marketing Manager - The Rubin Museum of Art

About the Museum

The Rubin Museum of Art is a dynamic environment that stimulates learning, promotes understanding, and inspires personal connections to the ideas, cultures, and art of the Himalayas.

Now in its second decade, the Rubin has welcomed over 200,000 visitors in the past year and has a growing membership of more than 4,000 households.

Within its five floors of galleries are several long-term rotating installations drawn from the permanent collection as well as frequent short-term exhibitions that are more broadly conceived. The Rubin’s collection includes over 3,500 objects spanning more than 1,500 years up to the present day. Renowned for its quality and depth, the collection focuses on art from the Tibetan Plateau and is broadened by a significant number of important examples from surrounding regions.

The Rubin presents films, performances, and on-stage conversations as well as a robust roster of other educational initiatives. The ground floor anchored by its magnificent staircase is free and open to all visitors and provides a lively nexus for conversation, shopping, refreshment and dining.

About the Position

The Communications & Marketing Manager will play a key role in increasing the awareness and visitation of the museum, as well as the engagement in its exhibitions/art, films/talks/concerts, education/access initiatives, museum shop, café, special events and rentals. Guided by the department’s strategic plan, the incumbent will achieve this through bold, creative, and on-brand communications, marketing and publicity initiatives.

The Manager will collaborate across departments and will be a leader in a team that implements the Rubin content strategy and brand across all owned and earned communication channels.

The Manager will supervise the Assistant Manager, Digital Engagement, and the Marketing & Communications Assistant, and be part of the Rubin’s 17-member External Affairs team. This role reports to the Head of Marketing and Communications.

This is a great opportunity for a candidate with strong writing, communication, and relationship-building skills who is ready to move into a more strategic and entrepreneurial role.

Responsibilities:

Public Relations and Media

  • Working with the Head of Marketing and Communications, serves as the key staff member in charge of generating high media visibility print, on-air, and online.

  • Executes production of all media relations efforts—releases, alerts, interviews, and pitches.

  • Act as liaison during press previews, visits and photo/video shoots.

  • Maintains relationships with key journalists and influencers.

  • Oversees strategic growth of press and influencer lists.

  • Oversees coordination of media/press briefings.

  • Develops talking points for a variety of occasions, from promotional to controversial.

  • Provides staff and board with media training and interview skill building.

  • Collaborates with audience engagement, visitor services and group visits to manage and respond to visitor comments and complaints in a timely manner.

Communications and Marketing

  • Makes an effort to deeply understand the Rubin’s brand and key target audiences, and conveys them to internal and external stakeholders when needed.

  • Manages institutional messaging priorities, creating consistent brand profile across all marketing, media relations, and communications platforms.

  • Serves as advocate for audience-centric approaches throughout the museum and ensures that communications are attuned to Rubin target audiences.

  • Employs evaluation, data-driven learning, and audience insights to consistently refine and improve the Marketing and Communications strategy.

  • In partnership with the Head of Marketing and Communications, evaluates and refines strategic plans.

Leads the creation and implementation of integrated marketing and publicity campaigns, partnerships, and other initiatives to achieve growth and engagement goals.

  • Provides counsel and recommendations for promoting exhibitions and programs, including messaging, titles, image choices, etc.

  • Oversees and manages the production of key materials for the Museum, including the calendar, annual report, year-in-review, and remarks for notable events.

  • Supervises the hiring of photographers for public programs and special events.

  • Provides counsel and on-site support for Museum events.

  • Ensures that program and exhibition planning takes in to account local and regional competing or complementary events.

  • Monitors and shares trends happening in the arts, new media, and popular culture to inform Marketing & Communications strategy.

Advertising

  • In partnership with the Rubin’s media consultants and the graphic design team, develops media plan, oversees production and placement of advertising buys (print, broadcast, online).

  • Keeps an online record of all ads and marketing plans/strategy documents.

Promotional Partnerships and Engagement

  • Working with the Director of External Affairs, Head of Marketing and Communications, and outreach consultant, and the Admissions and Engagement Manager, oversees existing promotions, plays a key role in outreach and nurturing of strategic relationships, and takes the initiative to design innovative partnerships and collaborations.

  • Supports philanthropic efforts through communications and marketing initiatives.

  • Represents the Rubin Museum at key community, neighborhood and NYC government events, or coordinates the participation of other Museum leaders.

  • Oversees mass email lists and communications.

  • Manages part of the budget.

  • All other duties as assigned.

Qualifications:

  • Bachelor’s degree, preferably in communications, international affairs, art history, marketing, or related field.

  • 3-5 years of experience in media relations or comparable field.

  • Must have excellent written, verbal, and interpersonal skills, ability to communicate effectively, courteously, and tactfully with the public, media, volunteers, and Museum staff.

  • Self-starter, resourceful, comfortable with generating ideas, setting goals, and running with them.

  • Voracious reader of the news; interest in media and current events

  • Has demonstrated supervisory and budgetary skills.

  • Must have superb time management skills; be detail-oriented; highly organized and be able to handle multiple tasks, adhere to deadlines and work independently and as part of a team. A motivated self-starter who is flexible, courteous and tactful in dealing with staff and others.   

  • Creative, resourceful, entrepreneurial mindset, with roll up your sleeves mentality.   

  • Ability to act with diplomacy and discretion at all organizational levels and across departments, including maintaining confidentiality.       

  • Strong interest in the Rubin Museum, Himalayan art, Buddhism or Asian philosophies and worldviews.

  • Proficiency in Microsoft Office.

  • Familiarity with media software such as Meltwater, Muck Rack, Cision, as well as Photoshop, Google Analytics, AdWords, and CMS systems a plus.


Salary: Low to Mid $60ks commensurate with experience.

The Rubin Museum offers a generous and competitive benefits package.

Please provide the following as part of your application:

  • Complete resume.

  • A cover letter addressing both your interest in the Rubin Museum, and your

  • qualifications for this position.

  • A proposal on how to drive awareness or attendance through a non-traditional (e.g. not press release or ad) marketing and/or communications effort.

Application:

  • Please indicate Communications and Marketing Manager on the Subject Line of email or in body of cover letter.

  • Applications in electronic format preferred, and accepted at jobs@rubinmuseum.org

  • Mail application to: Head of Human Resources, Rubin Museum of Art, 150 West 17th Street, New York, NY 10011.