E-Commerce Operations and Content Manager - Philadelphia Museum of Art
The E-Commerce Operations and Content Manager, a critical and collaborative role within the Retail department, is responsible for the content displayed in the Philadelphia Museum of Art’s online store, driving sales while maintaining the website design aesthetic and the optimization of the customer experience. The detail-oriented candidate will have a solid mix of both creative and analytical skills and a clear understanding of ecommerce business needs. They must also have strong communication skills and assist as the lead conduit to the marketing team.
Specifically, you will:
Provide direction for product image creation and photo shoots. Create all assets needed to effectively market products staying on brand and keeping to museum’s quality standards.
Work closely with the merchandising and operations teams within Retail, creating assets for email, search, social media, and other retail marketing campaigns.
Work collaboratively with the museum’s editorial, graphics, and website teams to ensure content coordination and program synergy.
Write product and website copy utilizing rich keywords for SEO effectiveness.
Create categories of merchandise for marketing campaigns and update product information to support the site.
Present, interpret and react to site KPI’s and identify opportunities in marketing and navigation to achieve performance goals.
Merchandise the site with themes and events related to the seasonal retail offering and museum calendar.
Manage online promotional calendar and create strategies to drive engagement. Set up and analyze promotions for the online store.
Code products in the POS system; manage discounts and customer types, including Membership.
Present data concerning e-commerce sales trends and provide direction based on findings.
Respond to customer feedback.
Partner with the entire retail management team in the accomplishment of department goals.
Design graphics for in-store purposes, including signage, as needed.
Design graphics for product development as needed.
Actively participate in weekly merchandising meetings, store meetings and training sessions.
Complete special projects and assignments as requested.
Your diverse background includes:
A BA or BFA degree in graphic design.
Commercial photography and copywriting skills.
Attention to detail, previous experience following style guides for web copy and image creation desired.
Experience with Adobe Creative Cloud, including Photoshop, Dreamweaver, and InDesign preferred. Proficiency in HTML and CSS a plus.
Experience in e-commerce strategy, web-optimized design, online content creation, digital marketing, and online merchandising.
Clear communication skills to share process, design, copy writing, imaging, and marketing knowledge and vision with the entire Retail Department.
Team player mentality, ability to work well with others and show courtesy and respect to colleagues.