Marketing Manager - Oregon Museum of Science and Industry
$52,000 - $58,000
The Marketing Manager is responsible for the strategic development, implementation and measurement of success of internal and major, public-facing marketing campaigns. This position will work closely with the Director of Brand Marketing to clearly understand overlapping museum priorities and implement successful, innovative, and exciting public-facing campaigns from annual strategies intended to build awareness, drive revenue, and support brand elevation. As the primary point of contact for in-house "clients", this is a highly social, collaborative position requiring exceptional interpersonal communication and problem-solving skills.
A successful Marketing Manager is self-supporting with a background in cross-channel marketing and a proven history of managing complex campaigns and projects.
Participate in programs/initiatives to enhance corporate culture, such as:
Working effectively with and supporting on-call staff and volunteers throughout the organization
Supporting OMSI's Total Guest Experience (TGE)/Customer Service mission & objectives in daily job performance, including diversity initiatives
Essential Duties & Responsibilities:
Independently develops strategic marketing plans and subsequent integrated tactical campaigns and implementation utilizing internal and external data-based insights.
Develop KPIs across integrated campaigns, track success and opportunities for optimization, and report on overall integrated success at campaign level.
Write engaging copy across all marketing channels, align with overall brand and effectively meet campaign-specific strategic objectives.
Lead cross-functional team meetings to kickoff projects and/or campaigns, setting discovery meetings as appropriate to gain greater knowledge of the executional goals and expectations.
Act as the primary contact for Guest Services, Programs, Facilities, Inbound/Outbound Sales, Events, and others as necessary for the successful implementation of cross-functional initiatives, managing multiple goals, communicating progress towards success metrics, supporting logistics, and resolving obstacles.
Responsible for writing and maintaining accurate project and campaign briefs.
Manage project review and approval process, including internal marketing team reviews and review milestones with the requesting party
Responsible for developing relationships with internal departments, working with them to understand their motivations, the museum needs, and to support the successful, timely execution of incoming creative services and communications requests.
Lead the health, analysis, and implementation of digital advertising typically with the support of a contractor, including Adwords, PPC, and remarketing channels.
Manage advertising buys and flights, for thoughtful, impactful campaigns balancing awareness and revenue-driving actions, including media buy negotiation and measurement.
Supervise Marketing Associate, including work allocation and quality oversight, while fostering skill and career growth
Review creative services, including scope fulfillment, quality, proofreading, brand adherence, and appropriate media best practices. Clearly communicate revisions and process.
This position is exempt, paid salaried
This position is regular full-time, scheduled for 40 hours/week.
Physical Demands: 85 % Sitting 15 % Standing 0% Lifting/Carrying/Pushing/Pulling 30Pounds
Vision requirements include close vision (clear vision at 20 inches or less).
Noise level is moderate (examples: business office with computers and printers, light traffic).
Assume other duties as assigned by the Director of Brand Marketing.
Demonstrated, thorough knowledge of marketing and communications best practices and a history of thoughtful, successful projects, preferably focused on awareness- or revenue-focused goals;
Experience in cross-channel management, including website development, advertising and communications, and creative services. Other areas of experience should include:
Omnichannel campaign planning
Proficiency in writing advertising copy, business presentations, social media, newsletters, talking points, case studies, etc.
Email marketing and digital communications
Brand management, graphic design, or other creative services
High comfort level critiquing creative work against clear goals and quality standards;
A history of gaining credibility with multiple project stakeholders;
Ability to understand project goals and create supportive content and innovative tactics
Strong project management skills, including an aptitude for working collaboratively with cross-functional resources and comfort handling multiple projects while hitting tight deadlines;
Experience in managing complex budgets, including projecting, managing, and reforecasting;
Demonstrated ability to communicate, present and influence effectively at all levels of the organization;
Excellent listening, negotiation, and presentation skills;
Excellent verbal and written communications skills.
Ability to exercise initiative and good judgment in anticipating problems before they arise.
Proven time management skills.
Understanding of confidentiality and protocol.
Experience with federal government funded projects and required processes.
Education & Work Experience:
Minimum 5 years of marketing experience or equivalent, including campaign management, client relations, and digital marketing.
Minimum 3 years of regularly managing budgets of at least $300,000 annually.
Bachelor's degree in marketing, communications, business, or equivalent combination of education and experience.
Experience working in an advertising or creative agency setting.
Additional Requirements/Preferences; Including Licenses and Certifications:
Pre-employment checks, such as criminal background check and reference checks.