Museum Hue

Social Media Manager - Whitney Museum of American Art

Social Media Manager - Whitney Museum of American Art

Reporting to the Senior Digital Content Manager, the Social Media Manager will be responsible for the Museum’s social media channels. The Whitney’s social media channels distill and amplify the museum’s programming, voice, values and institutional stories. The ideal candidate is an experienced social media content producer who is innately curious and proactive, with a passion for art, writing, and storytelling.


  • Manage the Whitney’s social media platforms (Instagram, Facebook, and Twitter), creating and publishing content daily

  • Work with the content team to develop and implement social media campaigns and editorial calendars across all social media platforms and owned channels

  • Liaise with interdepartmental stakeholders to source and develop content that can be used for the Whitney’s social channels

  • Connect with the Whitney’s audience, responding to comments on behalf of the Museum

  • Monitor and analyze social media metrics, and produce regular social media and social listening reports

  • Stay upto-date on emerging social media trends, new platforms and channels, and industry developments and research


  • B.A. or equivalent experience

  • 3–5 years’ experience in social media, digital marketing, or content development

  • Excellent writer, with superb attention to detail

  • Creative, strategic thinker

  • Team player who can work collaboratively with stakeholders across the Museum

  • Ability to learn, work, and grow within a fastpaced, challenging environment

  • Strong organizational and time management skills

  • Understanding of the social media ecosystem

  • Experience with scheduling and reporting tools, e.g., Sprout Social, and social listening software, e.g., Meltwater

  • Experience with photography, photo editing, video editing, and Adobe Photoshop a plus

  • Interest in and knowledge of the arts, particularly modern and contemporary American art

 About the Whitney

The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.


EEO Statement

The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels. This description shall not be construed as a contract of any sort for a specific period of employment.